Palm Desert Food&Wine™ 2017

2016 Statistics and Demographics.

Noteworthy 2016 Palm Desert Food & Wine facts:

  • 6th annual event took place over 3 days with 166+ food, wine and spirit experiences
  • 29 celebrity chef demonstrations with 4 additional tasting experiences and 1 James Beard luncheon
  • 3,290 food & wine enthusiasts attended
  • Attendees came from 50 states, including California, Washington, New York, Illinois, Oregon, and more
  • 63% of attendees were from out-of-market
  • 37% of attendees came from the Coachella Valley
  • 37% of attendees came to the area specifically for Palm Desert Food & Wine™
  • 50% of attendees are age 56 +, 35% are age 46-55, 9% are age 36-45, and 6% are age 21-35
  • 37% of attendees earn more than $200,000 annually
  • The economic impact to Greater Palm Springs Area: $818,357

Results of the 2016 Palm Desert Food & Wine consumer survey:

  • 49% were first time attendees, 36% have attended 2-3 years.
  • 76% of the respondents rated their experiences as excellent or very good
  • 90% of the respondents plan to attend again
  • 72% would recommend Palm Desert Food & Wine™ to a friend, family, or colleague
  • 28% stayed overnight in a hotel or vacation rental in the greater Palm Springs area

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